Program Syllabus
In this course, you’ll learn how to apply AI from prospecting through close. Taught by experienced sales practitioners, it leaves you with a repeatable system and playbook to build pipeline and advance deals.
Introduction to AI for Sales Professionals
This 5-week program helps quota-carrying sales professionals apply AI from first touch to closed deal. You'll build a Deal Acceleration Playbook you can use immediately.
This course is built for sales professionals who want a clear, responsible, and actionable approach to using AI across the funnel. You’ll develop practical skills and use repeatable frameworks to build a structured system that helps you hit quota. Over 5 weeks, you’ll learn how to:
Make meaningful improvements to your sales motion immediately, not months from now. In just 5 weeks, you'll be able to confidently apply repeatable AI across your sales funnel.
This course is led by experienced sales professionals who use AI every day. They bring practical, real-world insight into how AI drives efficiency across prospecting, deals, and sales workflows—so you can move faster, waste less time, and stay ahead of quota.
Our course attracts sales professionals motivated to build pipeline and hit their number with a repeatable AI system. Their backgrounds span SaaS, financial services, healthcare, IT services, manufacturing, and professional services.
Throughout the program, you’ll build confidence using AI responsibly and effectively in real sales contexts—learning how to research accounts, write outreach that gets replies, anticipate objections, and scale your work with agentic workflows. You’ll leave with practical skills you can use immediately to save time, advance more deals, and hit quota.
You’ll join a community of sales professionals from a range of industries and roles—Account Executives, Senior AEs, SDRs, BDRs, and sales managers. Many are carrying a quota or managing teams. Ready to build a more structured approach to AI-assisted selling, these professionals share the same goal: hitting quota with a repeatable system they can trust.
You should expect to spend eight to ten hours per week engaging with on-demand content created by sales practitioners, including hands-on activities and playbook assignments in the LMS. Optional (but recommended) weekly live/online group sessions (two hours) are available for real-time engagement with peers, mentors, and industry experts. You may need additional time to complete the playbook assignments.
A university-issued certificate of completion validating your applied AI for Sales skills, including:
5 weeks
Flexible online learning with optional mentor-led live sessions
Flexible payment options are available
Get reimbursed by your employer!On demand with live sessions
Expert instructors
Earn your certificate of completion from University of Missouri–St. Louis
AI is changing how sales teams operate. The most effective sales professionals are using AI to build pipeline faster, anticipate objections, and prepare for buyers with insight—while still keeping the human judgment that closes deals.
If you've been wondering how to use AI beyond simple prompts and one-off shortcuts, this course provides a clear, practical approach. Designed for sales professionals by sales professionals, it helps you apply AI across the full funnel—from prospecting to close—with a repeatable system you keep using.
This course is built for sales professionals—not technical specialists, not engineers, not anyone who writes code for a living. No coding, no data science background, no technical prerequisites beyond basic AI experience.
It's a strong fit for sales professionals who want to:
No. This course is designed for sales professionals at a beginner or intermediate level of AI use. Prior experience with LLMs (ChatGPT, Gemini, or Copilot) is recommended. You should be comfortable with everyday digital sales tools—CRM, email, and basic spreadsheet work. No coding or data science experience required.
Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.
You can expect to spend 8–10 hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.
Weekly live online sessions (2 hours) are led by experienced sales professionals and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.
Yes. You’ll earn a university-issued certificate of completion verifying your hands-on experience and knowledge in AI for Sales Professionals. This credential can be added to your LinkedIn profile, resume, and professional portfolio.
To receive a university-issued certificate of completion, you must achieve at least 70% on the module assessments and successfully complete all of the playbook assignments.
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online learning management system can be accessed from anywhere with an internet connection on a computer.
The certificate programs offered through this page are non-credit professional development opportunities and do not confer academic credit through the University of Missouri System. As such, they are not eligible for UM System Tuition Assistance.
If you seek professional development funding through your department, please consult your supervisor before enrolling.
